Latest Update: Updated statistics for July 2014
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There are 6 300x250px advertising slots on the New Zealand Running Calendar website in the right column or inline in the content depending on screen / device size.
Current Pricing
Each ad slot is NZ$295 + GST per month. A 5% discount is available for bookings of 3 months or more and 10% for six months. To get the discount you must pay in advance. Payment is required before the ad is due to start.
Ads currently get approximately 80,000 to 100,000 impressions per month with an average click-through rate of 0.35%. Note that trail running events tend to get a higher click through rate than road running events.
The minimum purchase is 1 month, but part-months after that are acceptable, e.g. 6 weeks in total.
Ads are displayed in random order, i.e. you cannot pay more to always appear at the top.
Ad space availability
We have ad space available from December 7th to 31st 2014, and then from April 1st 2015. There is no available space before that time.
Please note, we frequently sell out six months in advance (or more) so it pays to book your advertising in as soon as possible, several months out from when the ad would start.
If you wish to advertise please email chris@runningcalendar.co.nz as soon as possible to lock in advertising dates.
General Information
- There are up to 6 ad slots on every page, which appear in random order on each page view.
- Ad size is 300x250 pixels.
- Ads can be provided in JPG, PNG or GIF format, maximum 60Kb.
- Animations using GIF are acceptable, but not with Flash
- Ads are served via Google's DoubleClick for Publishers program and we email you a weekly report.
- Supply multiple ads for a single slot; these will be rotated evenly
Statistical data below is from Google Analytics
Followers and subscribers as at August 1st 2014
Facebook: 4,469
Twitter: 618
Weekly email: 1,093
Visitor information - July 2014
Visits: 33,183
Unique visitors: 23,807
Page views: 87,198
Page views/visit: 2.63
Visitor information - June 2014
Visits: 32,345
Unique visitors: 23,060
Page views: 86,465
Page views/visit: 2.67
Visitor information - May 2014
Visits: 39,331
Unique visitors: 27,866
Page views: 103,967
Page views/visit: 2.64
More information and contact details
If you are interested in advertising on the New Zealand Running Calendar, or have any questions, please send an email to chris@runningcalendar.co.nz or call 09 522-9531.
from New Zealand Running Calendar http://ift.tt/1iKzaq6
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